LeTribe

What is Fashion Intelligence?

Do you want to be more fashion intelligent?

Fashion intelligence sounds great... But what even is it?

Fashion intelligence applies to absolutely everyone in the fashion ecosystem.

It is important to understand that every time we buy an item of clothing, we’re impacting not just ourselves but the world at large. That’s what fashion intelligence is. Seeing the less visible strings (pun intended) that are connected to the clothes we wear daily will help everyone involved in the fashion industry to usher in a new era of sustainability and style.

FASHION INTELLIGENCE is:

AWARENESS

RESPONSIBILITY

COLLABORATION

INNOVATION

Awareness

Yes, we know this seems like a bit of a bleak topic - but it is important!

30% of the clothes made worldwide are never sold. Ever.

It’s the biggest problem with the fashion industry – overproduction.

The data on this is endless. Landfills full of millions of tons of clothing, high-end fashion houses cutting up their own products, and un-intentional buying behavior - all of this places a huge strain on the environment. It is all very alarming.

But we are not here to bring you down, we are here to tell you we are going to change all that! And AWARENESS is the first step towards making that change.

As much as we want to blame fashion companies for creating this horrifying problem, the fact of the matter is that overproduction goes hand in hand with overconsumption. Yes, that means us. You and me. Sorry.

But if we helped create the problem, then we can help fix it!

Responsibility

By acknowledging our RESPONSIBILITY, we can easily adjust our behavior and recalibrate the urge towards instant gratification which creates unhealthy shopping cycles. Our phones have taught us almost everything is instant, but we believe that we can use education, community, and the help of digital tools to re-shape this mentality.

We all know quality clothes last longer, which means less buying overall. When we choose brands that produce on-demand and use pre-ordering systems, we are helping to prevent overproduction. The more of us that join the tribe, the bigger that dent will be! That’s a huge win.

Plus, thinking more about the afterlife of our clothes helps, too. Donating, selling, and recycling are all simple steps that give your items new life and help to minimize waste.

Collaboration

It really is all about COLLABORATION. Consumers, brands/producers, designers – everyone. We can make intentional production and intentional shopping the norm together. By helping to spread the word about new advances in supply chain structures and new ways to be more conscious with your wardrobe, we can create a better future for the fashion industry and our planet.

Innovation

We believe in listening first - and then doing. Offering solutions and shaping new standards.

We are about INNOVATION. Innovation in the way we make our products and in the way we interact with each other.

Sustainability shouldn’t equal more money. We need to find ways to create sustainable products that are competitively priced by using the advances in technology and science to help the fashion community learn how to be a part of the new age of fashion intelligence.