What is FASHION INTELLIGENCE?
Wait, I know what is emotional intelligence but what is fashion intelligence?
Fashion intelligence applies to absolutely everyone in the fashion ecosystem. Are you a part of it? Am I? Let’s put it this way, no-one is outside of it.
Every time we buy an item of clothing, we’re making several decisions not just for ourselves but for the world at large. That’s what fashion intelligence is. Seeing the less visible strings (pun intended) that are connected to the clothes we wear daily.
FASHION INTELLIGENCE = AWARENESS + RESPONSIBILITY + COLLABORATION + INNOVATION
Yes, we know this is a bleak topic.
30% of the clothes made worldwide are never sold. Ever.
It’s the biggest problem with the fashion industry – overproduction.
The data on this is endless. The huge strain it takes on the environment, the landfills full of millions of tons of clothing, high end fashion houses cutting up their own products. It is all very alarming.
But we are not here to bring you down, we are here to tell you we can change all that. And AWARENESS is the first step towards making that change.
As much as we want to blame fashion companies for creating this horrifying problem, the fact of the matter is that overproduction goes hand in hand with overconsumption. Yes, that means us. You and me. Sorry.
But if we helped create the problem, then surely we can help fix it? By acknowledging our RESPONSIBILITY, we can easily adjust our behavior and recalibrate our personal instant gratification shopping cycles. Our phones have taught us almost everything is instant. But maybe it shouldn’t be?
We all know quality clothes last longer which means less buying overall. When we choose brands that produce on demand and use pre-ordering systems, we are putting a dent in overproduction. The more of us do it, the bigger that dent will be. That’s a huge win.
Plus, thinking more about the afterlife of our clothes helps, too. Do you believe in clothes heaven? Donating, selling, recycling – all simple steps that give your items a new life.
It really is all about COLLABORATION. Consumers, brands/producers, designers – everyone. We can make intentional production and intentional shopping the norm together.
That’s what LeTribe is. A fashion intelligent community.
We believe in having conversations first and then doing. Offering solutions and shaping new standards. We are about INNOVATION. Innovation both in the way we make our products and in the way we interact with each other.
Sustainability shouldn’t equal more money. We need to find ways to create sustainable products that are competitively priced by using the advances of technology and science.
Plus, it never hurts to ask – do I really need this new clothing item?
Fashion intelligence can be learned. We can totally change the fashion industry for the better together.